Portfolio

Vinad Media

The serendipitous encounter I had with Baptiste Rouch led to me hiring him as a freelance videographer. Our first project: Producing this video about his homecoming of sorts. I wrote the script, shot about a third of the clips and helped with the editing of this mini documentary-style story. Tet Roots was the only video we made that was longer than 1 minute and 45 seconds, but that’s only because the holiday is the biggest one in Vietnam and we wanted the storytelling to reflect that.

OZY Media

When Dead Beer Walks

One of the founders of a craft gin company called Brewstillery, knowing I used to be a journalist, asked me to help them with media placement in early 2021. I loved writing this story thus it’s sad to report that OZY, the edgy digital publication, today is struggling with legal problems and its written content is no longer public online.

Vingroup

Annual Report

This sparkling packet of information uses a business and data-rich style to attract new investors around the world while keeping current shareholders informed. Vingroup, a multibillion dollar corporation, is one of the most influential in the growing Southeast Asia market, so it was an honor to edit and shape the chairman’s remarks on p. 4, along with other important and relevant content.

RTW Media

Gift of Mobility Campaign

By 2014 almost every expat visiting the City of Eternal Spring had read Medellin Living, largely because my boss and I made such a concerted effort to provide catchy and original content for three plus years. Now it was time to give back. And the holiday season was the perfect opportunity to help Mahavir Kmina.

Vinad Media

FOMO Email Marketing Campaign

As we developed Kaloka, a smartphone app that would have been fire had COVID not killed our company, we set out to let businesses know: Don’t miss out! By the time the pandemic forced lockdowns, more than 100 companies had committed to be a part of Kaloka and we were in the process of completing sponsored posts to the Inside Vietnam tourism website, for a tattoo parlor and a popular hotel.